Our ideal target audience is the youth of South Africa, males and females aged 18 to 24.
The SoE Foundation is situated in a nation that is struggling with poverty and unemployment. As a result, the youth is often seen as an apathetic generation that has little interest in contributing to the economy. However, that notion needs to change because it is not true!
Our youth cares about their future and are looking for avenues to help them find jobs or start businesses. All they need is access to training and support that will empower them to make a start in life and earn a living.
Our students have a greater opportunity to be impacted by entrepreneurship coaching sessions that teach principles and values like self-motivation and self-determination.